Vegan Friendly Formulas

Natural Base Formulas

Water-Based

Easy to Use

Crazy Bull Clay Play Medium Hold Clay 100g bottle front label
Crazy Bull Clay Play Volcanic Clay jar with text on a dark background
Instructions on how to use Crazy Bull Clay Play with a person applying it to their hair.
Before and after comparison of a person using Clay Play Texture Clay on a dark background.
Before and after comparison of a man's hairstyle using Clay Play Texture Clay.
Before and after comparison of hairstyles using Clay Play Texture Clay on two men with an orange background.
Graphic for Clay Play Styling Clay with images of people and text indicating ideal hair types.
CrazyBull ClayPlay jar on a table with text about how it sculpts, conditions, and defines your style
Crazy Bull clay play product with a hand holding it and text about product benefits on a light gray background.
Crazy Bull Clay Play Medium Hold Clay 100g bottle front label
Crazy Bull Clay Play Volcanic Clay jar with text on a dark background
Instructions on how to use Crazy Bull Clay Play with a person applying it to their hair.
Before and after comparison of a person using Clay Play Texture Clay on a dark background.
Before and after comparison of a man's hairstyle using Clay Play Texture Clay.
Before and after comparison of hairstyles using Clay Play Texture Clay on two men with an orange background.
Graphic for Clay Play Styling Clay with images of people and text indicating ideal hair types.
CrazyBull ClayPlay jar on a table with text about how it sculpts, conditions, and defines your style
Crazy Bull clay play product with a hand holding it and text about product benefits on a light gray background.

Clay Play Medium Hold Natural Styling Clay

Sale price £7.00

Looking for easy texture and definition without unwanted shine? Crazy Bull’s Clay Play delivers controlled structure with a natural matte finish. Powered by volcanic ash clay, it helps shape visible layers while absorbing excess oil and impurities to keep hair feeling fresh and balanced throughout the day.

The lightweight hold builds effortlessly, giving you lasting control without stiffness or residue. Finished with a subtle fruity scent, Clay Play keeps your style sharp and your hair feeling clean.

Controlled texture. Natural matte. All-day freshness.

100ml / 3.38 fl. oz.

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Crazy Bull Clay Play Medium Hold Clay 100g bottle front label

Clay Play Medium Hold Natural Styling Clay

How to use Clay Play
  1. Start with dry or towel-dried hair. Clay Play works best when there is little moisture.
  2. Scoop a small amount. A fingertip-sized amount is enough to start. You can always add more.
  3. Warm it up. Rub the paste between your palms until it softens and spreads evenly.
  4. Apply from roots to ends. Work it into the hair, focusing on the roots first to build structure and thickness.
  5. Shape and define. Use your fingers for a natural, textured look or a comb for cleaner control.
  6. Adjust as needed. Add small amounts to increase hold or volume without weighing hair down.

Pro Tip - For maximum thickness and matte texture, apply to fully dry hair and lift at the roots as you style.

Aqua (Water)
The base of the formula. Helps the clay spread evenly through the hair.

Artificial Beeswax
Provides structure and flexible hold without stiffness.

Oleth-4
Helps the product glide through hair smoothly for even application.

Petrolatum
Helps lock in moisture and prevent hair from feeling dry.

Montmorillonite (Clay)
The key ingredient. Absorbs excess oil, adds grip, and creates a dry matte finish. Helps hair appear thicker and more textured.

Parfum
Adds a clean, subtle scent.

Phenoxyethanol, Methylparaben, Ethylparaben, Propyl Paraben
Preservatives that keep the product stable, fresh, and safe to use.

Clay Play Hair Texture Defining Clay contains approximately 65–70% ingredients of natural origin, including water, clay, and wax-based components.

Size: 100g (3.38 fl. oz)

• Vegan friendly

• Cruelty free

• No animal-derived ingredients

• Made to EU cosmetic safety standards

• Designed for everyday use