
Vegan Friendly Formulas
Natural Base Formulas
Water-Based
Easy to Use
Clay Play Medium Hold Natural Styling Clay
Looking for easy texture and definition without unwanted shine? Crazy Bull’s Clay Play delivers controlled structure with a natural matte finish. Powered by volcanic ash clay, it helps shape visible layers while absorbing excess oil and impurities to keep hair feeling fresh and balanced throughout the day.
The lightweight hold builds effortlessly, giving you lasting control without stiffness or residue. Finished with a subtle fruity scent, Clay Play keeps your style sharp and your hair feeling clean.
Controlled texture. Natural matte. All-day freshness.
100ml / 3.38 fl. oz.
Clay Play Medium Hold Natural Styling Clay


How to use Clay Play
- Start with dry or towel-dried hair. Clay Play works best when there is little moisture.
- Scoop a small amount. A fingertip-sized amount is enough to start. You can always add more.
- Warm it up. Rub the paste between your palms until it softens and spreads evenly.
- Apply from roots to ends. Work it into the hair, focusing on the roots first to build structure and thickness.
- Shape and define. Use your fingers for a natural, textured look or a comb for cleaner control.
- Adjust as needed. Add small amounts to increase hold or volume without weighing hair down.
Pro Tip - For maximum thickness and matte texture, apply to fully dry hair and lift at the roots as you style.
Ingredients and Size
Aqua (Water)
The base of the formula. Helps the clay spread evenly through the hair.
Artificial Beeswax
Provides structure and flexible hold without stiffness.
Oleth-4
Helps the product glide through hair smoothly for even application.
Petrolatum
Helps lock in moisture and prevent hair from feeling dry.
Montmorillonite (Clay)
The key ingredient. Absorbs excess oil, adds grip, and creates a dry matte finish. Helps hair appear thicker and more textured.
Parfum
Adds a clean, subtle scent.
Phenoxyethanol, Methylparaben, Ethylparaben, Propyl Paraben
Preservatives that keep the product stable, fresh, and safe to use.
Clay Play Hair Texture Defining Clay contains approximately 65–70% ingredients of natural origin, including water, clay, and wax-based components.
Size: 100g (3.38 fl. oz)
Our Cosmetic Standards
• Vegan friendly
• Cruelty free
• No animal-derived ingredients
• Made to EU cosmetic safety standards
• Designed for everyday use












