Vegan Friendly Formulas
Natural Base Formulas
Water-Based
Easy to Use
Shades Clay
Meet Shades, the revolutionary coloured blending clay that does more than just style your hair. Infused with bentonite clay and charcoal powder, this vegan-friendly formula is packed with natural minerals that absorb excess oil and keep your hair looking fresh.
Perfect for brown and black hair, Shades offers a temporary darkening effect that seamlessly blends away white and grey strands - giving you a sharper, fuller look while still delivering versatile styling power.
Whether you’re sculpting with your hands or refining with a comb, Shades is designed to work across multiple hair types, adding both definition and natural coverage in one easy step.
Size - 100ml/ 3.38 fl. oz.
Shades Clay
How to use Shades Clay
- Start with dry or towel-dried hair. Shades Clay works best when there is little moisture.
- Scoop a small amount. A fingertip-sized amount is enough to start. You can always add more.
- Warm it up. Rub the paste between your palms until it softens and spreads evenly.
- Apply from roots to ends. Work it into the hair, focusing on the roots first to build structure and thickness.
- Shape and define. Use your fingers for a natural, textured look or a comb for cleaner control.
- Adjust as needed. Add small amounts to increase hold or volume without weighing hair down.
Pro Tip - For maximum thickness and matte texture, apply to fully dry hair and lift at the roots as you style.
Ingredients and Size
Water
The base of the formula. Helps the clay spread evenly through the hair.
Artificial Beeswax
Provides structure and control while keeping the product workable.
Oleth-4
Helps the clay glide through hair for even application and blending.
Petrolatum
Locks in moisture and helps prevent hair from feeling dry.
Montmorillonite (Clay)
Adds texture and grip while absorbing excess oil. Supports a natural matte finish and helps hair appear thicker.
Carbon Powder
Provides temporary colour blending to help reduce the appearance of greys.
Parfum (Natural Fruit Extract Essential Oil Blend)
Adds a fresh, subtle scent derived from fruit-based essential oils.
Phenoxyethanol, Methylparaben, Ethylparaben, Propyl Paraben
Preservatives that keep the product stable, fresh, and safe to use.
Shades Color Blending Clay contains approximately 80–85% ingredients of natural origin, including water, clay, wax-based components, and natural fragrance extracts.
Size: 100ml (3.38 fl. oz)
Our Cosmetic Standards
• Vegan friendly
• Cruelty free
• No animal-derived ingredients
• Made to EU cosmetic safety standards
• Designed for everyday use